Flexible component driven marketing landing pages
This landing marketing page designed for Seventh Generation was tied into an overall Baby campaign with a purpose of raising product awareness. Users were driven here by clicking on paid advertising, banner ads or social posts.
The landing pages for Seventh Generation are flexible and modular and consist of branded, campaign-driven stackable components. Brand managers choose the components that tell the best story for their campaign out of a ‘sandbox’ of choices including text/image lockups, call to actions, banner ads, video, Bazaar Voice customer reviews, media blocks, and lifestyle photography.
User Experience Design: Susy Mason
Digital Design: Susy Mason
Project Lead: Sarah Thompson
Strategy: Ashley LaPorte
Development: CoLab Cooperative