I design websites and digital experiences that enhance engagement, usability, and joy and help create a meaningful connection 

Design for me has always been purposeful and has provided creative solutions to real business challenges. As I have focussed meeting high level business goals for my clients while engaging users, my work naturally encompasses user experience (UX) design in conjunction with visual design.

I work closely with key stakeholders and project team members from project kick-off through launch. I help identify project requirements from both the business and user perspectives including tasks and goals of the target audiences. I dig deep to gain an understanding of who will be using the site, their likes, dislikes, goals and needs. I gather information from discovery interviews with project stakeholders, target users as well as web analytics.

This understanding lays the foundation for a brand-faithful, user centric website and informs decisions about strategy, content organization, taxonomies, functionality, navigation, design patterns, color, content, messaging and intent.

 

I produce tangible deliverables throughout this process, including:

 

UX Deliverables

  • User personas
  • User flows
  • Sketches
  • Diagrams
  • Sitemap
  • Wireframes

Design Deliverables

  • Creative brief
  • Competitive review and audits
  • Static comps
  • Interactive prototypes
  • Photoshop layered files
  • Optimized digital assets
  • HTML/CSS
  • Style Guide