The redesign for the Lang Insurance site included a full Discovery including website audit, competitive review, definition of business and marketing goals, review of website analytics, identification of any obstacles to conversion and definition of what we will use to define success after launch. This work informed decisions about everything- content organization, site structure, design, messaging, imagery, functionality and call to actions.
The website includes the use of a lot of beautiful photography that is appropriate for the high net worth individual that forms their client base and target audience.
Working with wireframes for the home page allowed us to discuss content and messaging separate from the design. Here you can see the evolution of the home page from pencil sketch to wireframe to design.
Lang insurance has a reputation of offering competitively priced insurance packages with top carriers. One of their areas of specialization is waterfront homeowners insurance.
HERstudio’s SEO work on the Lang Insurance website has kept Lang returning #1 organically for the last 7 years for “Waterfront Homeowners insurance” keywords.
Susan's been a great partner for our business over the years and the website that she designed and developed for us has contributed to our company's growth. I'm really happy with our website- both in terms of performance and design. It clearly communicates our value and service offerings and helps us generate leads for new business with the high net worth individuals and families we are trying to reach.
Owner, Lang Insurance